Divi AI Review: Should You Invest in This AI Website Builder?

After extensive testing of Divi AI, we’ve found it offers compelling value for Divi users looking to streamline their website development workflow. While the $18-24 monthly investment (on top of an Elegant Themes membership) may give some pause, the unlimited AI-powered content generation and Divi-specific code assistance make it a worthwhile investment for agencies and frequent Divi users.

Key Findings

The platform’s greatest strength lies in its code generation capabilities, which leverage GPT 3.5 with specific training on the Divi codebase. This specialized knowledge allows it to generate highly relevant, Divi-compatible code snippets that work reliably out of the box. The direct integration into the Divi Builder interface also significantly streamlines the workflow compared to standalone AI tools.

However, the text and image generation features, while competent, should be viewed more as drafting and ideation tools rather than final content producers. They’re excellent for generating placeholder content during development but require human refinement before going live.

Integration and Accessibility

Divi AI stands out through its seamless integration with the Divi Builder interface. You’ll find AI assistance available wherever you might need it:

  • Text modules feature an AI generation button for content creation
  • Image modules include AI image generation capabilities
  • Code editors offer AI-powered coding assistance
  • Individual fields display AI options for specific content types

This integration eliminates the need to switch between multiple tools or interfaces, making it significantly more efficient than using separate AI services.

Content Generation Capabilities

Text Generation

The platform offers two primary approaches to text creation:

  • Write with AI: Generates fresh content from scratch
  • Improve with AI: Enhances existing content

The system allows fine-tuning of tone, length, and keyword usage, while maintaining awareness of your site’s context and content. This contextual awareness helps ensure generated content aligns with your site’s existing voice and purpose.

Image Generation

Image creation leverages Stable Diffusion to offer:

  • Text-to-image generation with style control
  • Image modification based on reference images
  • Automatic generation based on page context
  • Customizable sizes and aspect ratios

The image generator produces four options per prompt, allowing you to choose the most suitable version or request refinements.

Code Generation

The code generation feature truly shines with its Divi-specific training. It can:

  • Generate custom CSS for Divi modules
  • Create complex HTML/CSS/JavaScript components
  • Modify existing code based on natural language requests
  • Produce Divi-compatible code that works immediately

Pricing Structure

Divi AI requires an active Elegant Themes membership and offers two pricing tiers:

  • Annual: $216/year ($18/month)
  • Monthly: $24/month

Both plans include unlimited usage across all features, making it particularly valuable for high-volume users.

Strategic Recommendations

  1. For Agencies: The unlimited usage model and code generation capabilities make Divi AI a strong investment for agencies building multiple Divi sites. The time saved on custom coding alone can justify the cost.
  2. For Individual Developers: Consider the annual plan if you build more than 3-4 Divi sites per year. The code generation features can significantly expand your development capabilities.
  3. For Content Creation: Use the text and image generation features primarily for drafting and ideation. Maintain a human review and editing process before publishing generated content.

Limitations to Consider

  • Requires an active Elegant Themes membership
  • AI interface only accessible within Divi Builder
  • Text and image generation, while useful, require human oversight
  • Based on GPT 3.5, not the latest GPT-4o model

Bottom Line

Divi AI represents a valuable addition to the Divi ecosystem, particularly for its code generation capabilities and unlimited usage model. While the additional subscription cost requires consideration, the potential time savings and expanded capabilities make it a worthwhile investment for regular Divi users.

The platform’s greatest value lies in its code generation and workflow enhancement rather than its content creation features. Those primarily seeking AI for content generation might want to explore dedicated content AI tools, but developers and agencies using Divi regularly will find significant value in this specialized integration.

Consider starting with the free trial to evaluate how the tools fit into your workflow before committing to a subscription. The platform’s strength in code generation and workflow integration may well justify the investment for frequent Divi users.